Mads Hobye, PhD IxD

PhD in IxD with a focus on playful social interaction
Co-Founder of illutron collaborative art studio
Co-Founder of Kinky Salon Copenhagen
Co-Creater of smoothBooth
External lecturer at Roskilde University
Design consultant at Fablab RUC

Selected engagements

(Designs, talks, exhibitions, installations, publications etc.)

Exhibition: city | data | future

MAO, Ljubljana, Slovenia - Nova Gallery, Zagreb, Croatia, 2015

Exhibition of Aural fixations at the City | Data | Future exhibition. It presents a series of visions depicting what it might be like to live in a near future city saturated with data. Each piece will question what this might mean for our changing relationship with the city and its citizens.

Internet enabled lamp

Fablab Ruc, 2015

As a part of a electricity usage visualization project with, I developed multiple prototypes. One such prototype is an internet enabled lamp (internet of things). The lamp uses a NodeMCU control board and neopixels. It can be programmed to change color depending of the electricity usage through the internet via Wifi. To aesthetically deviate from the usual laser cut acrylic, often found in Fablabs, he made a shield out of metal. The shield was cut on the Fablabs new metal laser cutter.

Inner light

Experimental, 2015

Experimental installation which reverses the purpose of light. Instead of spreading light outwards it sends it inwards. Each light can be controlled individually. I am curios about the movement of the shadows on the walls when installed with a 12 channel controller in the right setting.

Drum interactions

Skanderborg Festival, 2015

illutron redesigned Explosion Village for Skanderborg festival 2015. The installation consisted of a big fire cannon mounted at the main entrance of the festival. The participants could trigger the canon by playing together on oil drums.

Calling home

Borderland, 2015

At the Borderland Festival I designed a light installation that stood on top of a hill and made animations pointing towards the sky. It became an odd and improvised contraption that gave the impression of outer terrestrial technology. After the installations was installed other participants of the Festival improvised around it by using it as a prop for their own imaginations. Even a space alien dropped by and communicated with it.

Color control

Roskilde Festival, 2015

I helped make the entrance markers for Roskilde Festival 2015 interactive - the audience can change the colour of the LED lights in them by visiting with their smartphone.

Fabricating 3D forms

Experimental, 2015

As an ongoing research project into the potential of makerculture, fablab production and material hacking I have developed multiple prototypes that plays with 2D templates that can be converted into 3D forms

Remix Utopia: Eleven propositions on Design and Social Fantasy

Nordes 2014, 2015

“Dystopian fiction’s popularity is a warning sign for the future” worries renowned author and cultural critic Naomi Klein (2014a). For Klein, human made climate change does not call for adaptation or mitigation; it is a civilizational wake-up call. Confronting the apocalypse is not about “changing light bulbs” - it is about change, about transforming the “social system” causing human extinction, about revolting against capitalism (2014b). Dystopian scenarios do not leave much scope for this. In the face of climatic catastrophe, sci-fi authors tend to affirm the inevitable, leaving room only for either apathy or individualist survivalism, stockpiling food and fuel.

Robotics for the people

Roskilde University, 2015

Robot technology has been reserved for the industry since the 70´s. At Fablab RUC we have been working on changing that. WE have build a industrial robot arm that cost a fraction of what a normal arm cost. This allows people to build it themselves and it gives people the freedom to experiment with it. It costs less than 1000 dollars, thus enabling small local productions to use robots in their processes without breaking the bank. It is a product of a 3 day sprint.

Listening in

Experimental, 2015

Binaural installation consisting of a replicate of human ears. Each ear has a build in microphone. The sound from the ears are transferred to a remote location where a person can listen from inside the art piece itself. The natural shape of the ear mimics the distortion found if listening with ones own ears.

Playing with Fire: Collaborating through Digital Sketching in a Creative Community

MIT Press, Making Futures: Marginal Notes on Innovation, Design, and Democracy, Edited by: Pelle Ehn, Elisabet M. Nilsson and Richard Topgaard, 2014

A photograph taken at the 2008 Roskilde Festival in Denmark, shows a huge flame exploding from the top of what looks like a cross between the Eiffel Tower and an old oil rig. Two hundred people—some playing big drums made out of water tanks, some cheering, some dancing around the tower—participated in the event. There was a loud uproar right until the explosion. Afterwards, there was silence until the noise returned and another explosion occurred. Each cycle lasted about 15 minutes, and the cycles repeated for five consecutive days. How this project and many others came to be requires us to look at a community experimenting with interactive installations as a way of sketching digitally on a rusty old barge in the South Harbor of Copenhagen. The community is called Illutron, a collaborative studio for interactive art installations

N7331227 in permanent exhibition

Danish Technical Museum, 2014

N7331227 installation is now a part of the permanent exhibition at the Danish Technical Museum. It represents 1970s technical enginuity and illutrons ability to repurpose technology in new ways.

Animism workshop

Umea Design School, 2014

I taught the IxD masters program at Umea Design School about interactive robotics. We used the concept of Animism as a theme. Here are a few images of the projects they came up with.

Autonomous robot

The Danish Technical Museum, 2014

With Illutron, I build an autonomous robot that roams around the space of the Danish Technical Museum. It is a bit confused, but if you catch her attention she will strike a polite conversation with you and follow you for a bit.

Empowering academia through modern fabrication practices

FabLearn, 2014

We posit that modern fabrication and rapid prototyping practices can empower non-technical academic environments. For this to resonate with academic learning and research environments in a university context we must view FabLabs not only as machine parks but as creative environments, producing knowledge contributions in the form of processes, designs, artifacts and products. We must embrace thinking through the material, and embrace physical products as valid, accessible and assessable on an equal footing with traditional textual media. We describe two cases: workshops focused on exploration through the physical and digital media itself, without a traditional textual component.

Traffic Jam - hackathon

Medea, Malmö University, 2014

I co-organised the Traffic Jam Hackathon at Medea Malmö. Traffic Jam Session is an innovation challenge where we prototype the future of public transportation. All hackers, creators, makers and thinkers were invited to the event that gave 36 hours of insight into the future of public transportation.

Hackable robot

Roskilde University, 2014

At Fablab RUC I co-designed a hackable robotics platform to be used in workshops for high school and university students. Participants built a robot, gave it personality and experimented with the interaction between humans and technology. We provided laser cut robot parts, the Arduino open source rapid prototyping platform, electronics and programming building blocks. A single distance sensor and different behaviours coded as modular functions allow a range of behaviours to be combined.

Failures of exploring social interaction design

Bits and Beers CPH, 2014

I had the honour to present my bag of failures at Bits and Beers.

Fablab RUC

Roskilde University, 2014

Fablab RUC is an experimental research lab focused on maker culture and empowering academia to use rapid prototyping in materials as a basis for conversations with the real world. Students, researchers and the public are free to use it to build based on their own curiosity. I have been employed since April 2014, part time, as a supervisor on interaction design projects and to develop maker culture as a part of an academic environment. All of the employed people are members of illutron.

Designing For Homo Explorens: Open Social Play in Performative Frames.

PhD diss., Malmö University, 2014

Designing for Homo Explorens is a compositional design perspective within interaction design academia. It extends the Homo Ludens view of humans as playful creatures with the perspective of exploratory interaction. It focuses on socially exploratory interaction between participants mediated through designed artifacts. In the form of a Manifesto, four aspects are introduced which highlight important design dimensions to consider in Designing for Homo Explorens. The four aspects of the Manifesto are concerned with creating exploration through internal complexity, experiential exploration through full-body interaction, social playfulness through distortions of situated norms and a frame for performative interactions. The insights in the four aspects come from knowledge gained through experimenting with twelve working prototypes in real-life contexts, combined with contemporary streams of theory regarding ambiguity, somaesthetics, norms, situatedness and performativity.

Anthropomorphism workshop

RUC Humtek, 2014

What is it that makes us emotionally attached to technology and how can we design this? At Roskilde University I did a two week workshop with first year students on the potential of designing for anthropomorphism and animism. Multiple interactive robots and abstract installations were build. They all invited the user to start making interpretation on the personalities of the installations.

Towards programmatic design research

Designs for Learning, 2013

The notion of design research entails research where design practice forms part of the knowledge production. Based on our characterization of the nature of design, we propose to conceptualize this kind of research as programmatic design.

Aural Fixations

Split, Croatia at UrbanIxD konference, 2013

Aural Fixations is a Design Fiction project that contemplates on what it means to listen to the voices of the city - it has been contextualized to the city of Split, Croatia.

Designing social play through interpersonal touch: An annotated portfolio

Nordes, 2013

We present five design cases as an annotated portfolio, exploring ways to design for intimate, interpersonal touch and social intimacy in interaction design. Five key qualities are elicited from the cases, including novel connotations sparking curiosity; providing an excuse to interact; unfolding internal complexity; social ambiguity; norm-bending intimacy. The work highlights novel interaction design approaches fostering social play, turning participants into performers of their own narratives.

Nordes 2013

Nordes 2013, 2013

I had the pleasure to present my first Annotated Portfolio of key touch projects at Nordes 2013

In case of emotions

Danish Royal Theatre, 2013

For the first time, the Royal Danish Theatre’s audience could be active co-creators of the concert experience by using their mobile phones. This within the Interreg project Musikalsk Oplevelsesdesign where three cultural institutions, two academic institutions and the Øresund commitee collaborate in developing new audience engagement concepts within classical music and performing arts.

24 hour hackathon at Medea

Medea, Malmö University, 2012

I ran the 24 hour hackaton at Medea together with colleagues and members of illutron. Connectivity Lab Live celebrated the new Connectivity Lab at Medea with a two-day creators event exploring innovative prototyping in the field of connected devices and social media. The event gathers visionaries, designers, programmers, makers and other creative minds for ideas and inspiration, talks, workshops, exhibitions and a 24-hour prototype challenge at Medea, Malmö University the 7-8 December.

Talk at YAIC

You are in control, 2012

What happens when a community of creative people take over a 50-year-old barge and decide to use it to build large-scale interactive installations? illutron is a collaborative interactive art studio located on Copenhagen’s south harbor. Its members are artists, designers, performers, programmers, electricians, musicians and electronics wizards. The group started with two primary values: to create a community around the creative artistic usage of technology, and to build an open platform where individuals could explore their own curiosity. Founding Illutron member and interactive designer Mads Høbye will talk about how the studio was founded, some of their remarkable installations and the intertwined social, technical and artistic processes encapsulate its community.

Complexity through noise

Instructables, 2012

As a part of being an artist-in-residence at [Instructables](, I took it upon myself to build of couple of noise machines / music boxes. My interest was in designing objects that would enable people to explore the world of sound synthesis and for me to get a better understanding of how the different interfaces enables different interactions and sound qualities. This is a part of an ongoing investigation on creating interactions for curiosity.


CHI conference 2012, 2012

The first thing you see is a strange-looking wooden box with a vintage light bulb and an analogue meter. It looks like a quasi- scientific instrument from the 60’s that will measure your health and serve to convince you to buy snake oil or to join a cult. The appearance was designed to spark your curiosity and set you in a mood for exploring the system.

Artist in residence at instructables

Instructables, 2012

I was granted an artist-in-residence at Instructables for September 2012. Instructables is a web-based documentation platform where passionate people share projects they do, and how to do it. Because of the creative nature of the website, Instructables also have lab facilities for their own co-workers and for artist-in-residences. During September, I had the honor to use their lab to build and document multiple prototypes to be shared on their website.

The interactive playgrounds in the news

TV2 News, 2012

Three Danish cities have robotics playgrounds where children can send messages and light to the playgrounds in the other cities.

Touch Interface with Arduino

Instructables, 2012

At CHI 2012, I was introduced to the Touché interface. Touché is a new sensing technology that can not only detect a touch event, but simultaneously recognize complex configurations of the human hands and body during touch interaction. Developed by Disney Research Lab, Touché significantly enhances touch interaction in a broad range of applications, from enhancing conventional touchscreens to designing interaction scenarios for unique use contexts and materials. For example, you can add complex touch and gesture sensitivity not only to computing devices and everyday objects, but also to the human body and liquids. I asked my friend DZL if he could design a version that worked on the Arduino platform.


Kongensgade Odense - Permanent installation, 2012

A playground in Odense is an interactive dreamspace. It is linked to similar places in Esbjerg and Vejle, and you create patterns of light and sound together with children and adults in the other cities. Playspot is designed to be a dynamic and explorative play area across the three cities.

Touchbox: Intriguing touch between strangers.

CHI Conference, 2012

The Touchbox is about facilitating intriguing touch interaction between strangers. The Participants each wear a pair of headphones, and when they touch each others bare skin, they both hear a complex sound pattern. Previous (successful) work involved a skilled Performer and one Participant; the Touchbox was designed to be played by pairs of pristine Participants exploring the interaction situation on their own. It turned out that their interaction experiences were quite engaging albeit more varied in mood and character. The Touchbox illustrates a novel approach to embodied interaction design where social norms are transcended by means of daring and captivating interactions.

Mediated Body: Designing for embodied experience, 2012

This work addresses Mediated Body, a design study in the field of embodied interaction. Briefly, the Mediated Body entails a Suit worn by a Performer engaging in social play with a Participant. The Performer and the Participant each wear a pair of headphones, and when they touch each others’ bare skin, they both hear a complex sound pattern.The interaction takes place in a public place in full view of bystanders and spectators, who play the socially significant role of the Audience in the use situation.


Multiple Venues, 2012

Smootbooth is an experimental social photo platform. It has been used over 100 times in all kinds of settings. From conferences for large scale companies to subversive and playful underground events where people dress up in outrageous costumes. The key element in the booth is the possibility for the participants to take the pictures themselves. This leaves out the photographer and enables the participants to use the space as an excuse for social interaction. Multiple modules exists: Green screen, Facebook upload, direct print etc.

Touching a Stranger: Designing for Engaging Experience in Embodied Interaction

IJDesign Vol 5, No 3, 2011

We present Mediated Body, an exploration into designing for engaging experience in embodied interaction. Mediated Body entails a Suit worn by a Performer engaging in social play with a Participant. The Performer and the Participant each wear a pair of headphones, and when they touch each other’s bare skin, they both hear a complex sound pattern. Our approach, which we call research-through-explorative-design, is a combination of experimental design in the lab and explorative design in the field, where qualitative assessments are used to elicit transferable knowledge contributions. This paper represents a case study of this somewhat innovative research approach in action. On the topical level, our results include three artifact-level elements that contribute to engaging experience: connecting touch and audio with the right balance between direct and emergent responsivity, justifying bare-skin touch between strangers, and providing open-ended action props with non-trivial internal complexity. Moreover, we suggest three experiential qualities as analytical tools pertaining to engaging experience in embodied interaction: the duality of performative immersion, the “magic circle” of transformative social play, and the explorative nature of emergent meaning-making.

Visualizing Medea Co-authorship

Experimental, 2011

Luca Simeone and I experimented with ways of visualizing the co-authors of Medea. By means of a quick run through of peoples cv´s and a couple of hours of experimentation we were able to create a simple javascript canvas that showed who has been writing papers together.

Find my twin, 2011

We designed two identical boxes with a little lens that was a window into a virtual compass. The needle always points to the other box. Each box had a compartment which was locked with a combination lock. The combination was written on the other box. This meant that you would only be able to discover, what was in the boxes by searching for its twin.

Feather dress

Experimental, 2011

Light dress made out of boa feathers. The light is controlled by a remote. Who is in control depends on who holds the remote .

Reversed megaphone

Click Festival Helsingør & Wired Minds Helsingør, 2011

The megaphone project consists of two megaphones, the microphone of one megaphone is connected to the speaker of the other. When you talk in one megaphone your voice comes out of the other, creating an odd feedback loop between two participants representing each others voices.

Mobile inside out, 2010

I organized a three-day Hack-A-Thon at illutron, inviting programmers of all levels to show that a device could go further and accomplish more than the task it was designed for. In their hands, mobile devices steered boats, powered secret messages that flashed from the backs of moving bikes, and triggered flame cannons in the pursuit of night time photography. Boundaries were broken and eyebrows singed. For science.

Mediated Body

Burning man 2010 & Emerge and see conference 2011, 2010

Mediated Body is a symbiotic system consisting of a human (the Performer) wearing custom-built technology (the Suit). The system offers a play session to a single Participant at a time. The role of the technology is to sense physical bare-skin connection between the Performer and the Participant. The sensing yields analogue values in a range starting from a few centimeters from actual touch, via light touch, to full contact.


Roskilde Festival 2010 & Julefryd Teatret Gruppe 2010, 2010

Electrolumen consists of a telephone pole, only two meters tall, with four street lamps mounted right above head height. Four wires looking exactly like standard aerial high voltage electrical cable are mounted on real ceramic insulators and go off at chest height to another telephone pole several meters away.

Kinky Salon Copenhagen

Experimental, 2010

Together with a team of creative organizer I am a co-creator of Kinky Salon Copenhagen. It is an arty, playful, fun, sex positive costume party. We do sexy things in the name of art….and arty things in the name of sex. But most of all we have fun, and embrace all kinds of people and all kinds of sexuality.


Kunsthallen Brandts Odense, 2009

N7331227 is an old industrial robot which has originally been used to grind toilet seats. It was given a new life and a new home at the art museum Kunsthallen Brandts in Odense from August 21th to November 29th 2009.

New Danish Art 2008

Kopenhagen art institute, 2008

My work was presented in the book New Danish Art 2008.

Ladies and mens room mixup

Inkonst Malmö, 2008

This project took a critical design approach to challenging the social norms of gender specific toilets with the hidden motive of facilitating social interaction between the genders. Creating a social connection with a stranger in a night club is difficult. This is a paradox to us since socializing is a primary purpose of a night club. Social norms tell us to have a reason to initiate contact. As a result, people look for excuses to engage in social activity.

Ladies and mens room mix up. A critical design perspective on social norms at a clubbing environment.

Desire and Emotion conference, Hong Kong, 2008

In an effort to facilitate contact between people at a night club, we created a need for people to communicate: to clarify a confusing situation. This article explains how we developed a prototype for a restroom gender sign switcher, which operated both automatically and as a result of human interaction and input. We explore aspects of communication, question social norms, and explore how critical design can be used to change the dynamic of communication in the context of a night club.

Barcode Beats

CPH DOX Festival at Kvickly Copenhagen, 2008

Barcode Beats is a system that converts barcodes into music through an interpretation of the numbers on the barcodes. It is intriguing to see everyday items, like a litre of milk, transform into sound. The participant uses a standard barcode scanner to scan a barcode and hear what sounds are produced.

Explosion village

Roskilde Festival, 2008

The village is built around the Explosion Tower, which looks like a mix of a derrick and the Eiffel Tower. It is surrounded by luminous stones, and when you make grooves with others on these stones, shooting flames are released from the top of tower out into the sky.

8Bit Traffic

CPHADD at Ørestaden, 2008

Half Machine and Illutron presented an interactive traffic installation for the opening of Cph ADD (Copenhagen Architecture and Design Days). The antique diode displays ‘listened’ to the traffic around Ørestad Metro station and played along then the trains passed by. Red & green light patterns were triggered by the passing trains and cars on the highway.

The machines are having fun when you are not looking

Charlottenborg art Museum, 2008

The installation is in a room with only one entrance, as first impressions and POV is of the essence to the installation. Behind the screen a gigantic colorful pulsating spectacle is taking place. The curious visitor will attempt to explore this event. But when the visitor turns the corner, their presence is sensed and the spectacle stops, by switching off all LEDs. If the visitor wants to enjoy the light show he/she now has to adjust to the conditions, standing still long enough for the machines to get used to the visitors presence. By standing, waiting, for a moment, the machines will resume their light- party for the visitors to enjoy. The visitor will be able to join the party until another visitor arrives and triggers the motion sensors, turning the LEDs off again.

The barge project

Experimental - Teglholmen Sydhavnen Copenhagen, 2007

The Illutron studio was formed in 2007 by a group of people with a wide range of backgrounds: artists, performers, programmers, electricians, musicians and electronics wizards. The group started with two primary values: to create a community around creative, artistic usage of technology, and to build an open platform where people could explore driven by their own curiosity. You did not have to justify yourself and your work; it was inherent in the culture that somehow, someday your little experiment would find a greater role in an interactive art installation in a gallery or in playful contexts at festivals and events.

Medusae Nilfisk

Roskilde Festival, 2007

The Medusae spheres, made from recycled parachute material, are lit from within, and cycle through the colour spectrum. They are suspended by antique Nilfisk vacuum cleaners. A propane driven flamethrower ignites when people make human contact between two poles on the ground. The Medusae Nilfisk was originally commissioned by Roskilde Music Festival (largest music festival in Northern Europe) in 2007.

Floating clouds

Halfmachine, 2005

Clouds that smoothly change color and floats on the ground.

The singing plant

Roskilde Festival 2004, Halfmachine 2004, MINE - Tingbæk kalkminer 2005, Botanical Garden 2007 & Robots at Play 2008, 2004

The singing plant is an interactive sound and light installation using a living green house plant as the sole interactive interface element. It is based upon one of the first electronic musical instruments - the theremin, named after its inventor, the Russian professor Léon Theremin. The theremin works by sending an AC signal to an antenna and measuring the attenuation and distortion of the signal by the watery capacitance of a human body nearby.

(Danish) Drømmer jeg: Danskernes tanker om informationssamfundet år 2005

Forskningsministeriet, Edited by: Henrik Palle, 1996

Drømmer jeg...? indeholder mere end 25 artikler fra konkurrencer om informationssamfundet år 2000. Artiklerne er et udpluk af de bedste bidrag fra begge konkurrencer. Bogen, som er udgivet af Forskningsministeriet, er inspirerende læsning, skrevet af en bred kreds af mennesker. Man præsenteres for et hav af eksempler på, hvorledes teknisk udvikling fremover kan gøre vores hverdag endnu bedre - og ikke mindst mere interessant.